Contra Costa "Street Smarts" Campaign

Press Release: Traffic Safety Project Expands to East Contra Costa County to Protect Children

What It Is

In October 2002 the Contra Costa Safe Communities Project (WCCSC) recommended "a regional traffic safety education campaign to include a variety of traffic safety messages aimed at motorists, pedestrians, and bicyclists."

To make this a reality, several Contra Costa jurisdictions committed funds to initiate the Contra Costa Street Smarts Campaign. Street Smarts was developed by the City of San Jose and won the 2004 Pedestrian Projects award from the national Institute of Transportation Engineers (ITE). Contra Costa is the first East Bay region to adopt the campaign which addresses these traffic safety problems:

• Stop Sign Compliance
• Red Light Violations
• Pedestrian injuries
• School Zone Safety
• Speeding

The Contra Costa Street Smarts Campaign kicked-off at a media event in April 2004 and is currently rolling out campaign activities in schools and community settings.

Five colorful slogans are being displayed on the sides of bus stops, at festivals and events, in newsletter inserts, on cable television ads, on bumper stickers on city, county, and school district vehicles, and on posters in local businesses and schools. Incentive items that carry the Street Smarts message are being given away at local events to remind people to drive, walk, and cycle safely.

We invite others to help "grow" this exciting safety campaign. Here's how:

• Become a Partner - Make a major contribution and sit at the planning table to implement Street Smarts activities within your organization and the community
• Become a Sponsor - $250 - $300 helps purchase additional incentives, a week of theatre ads at Hilltop Century 16 Theatres, or campaign materials in Spanish
• Invite Us to Your Event - We will come with our Street Smarts display and incentive items to talk with community members about traffic safety issues
• Purchase a Package - Choose Street Smarts products to conduct your own campaign within your school or neighborhood
• Endorse the Campaign - Vote to support the goals of the Street Smarts Campaign; your organization's name will be displayed with Street Smarts materials

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