Services > Contra Costa "Street Smarts" Campaign
Contra Costa "Street Smarts" Campaign
What It Is
In October 2002 the Contra Costa Safe Communities Project (WCCSC) recommended "a regional traffic safety education campaign to include a variety of traffic safety messages aimed at motorists, pedestrians, and bicyclists."
To make this a reality, several Contra Costa jurisdictions committed funds to initiate the Contra Costa Street Smarts Campaign. Street Smarts was developed by the City of San Jose and won the 2004 Pedestrian Projects award from the national Institute of Transportation Engineers (ITE). Contra Costa is the first East Bay region to adopt the campaign which addresses these traffic safety problems:
The Contra Costa Street Smarts Campaign kicked-off at a media event in April 2004 and is currently rolling out campaign activities in schools and community settings.
Five colorful slogans are being displayed on the sides of bus stops, at festivals and events, in newsletter inserts, on cable television ads, on bumper stickers on city, county, and school district vehicles, and on posters in local businesses and schools. Incentive items that carry the Street Smarts message are being given away at local events to remind people to drive, walk, and cycle safely.
We invite others to help "grow" this exciting safety campaign. Here's how:
Shannon Ladner- Beasley, Project Coordinator
597 Center Avenue, Suite 125
Martinez, CA 94553